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ARTFUL - SEO
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SEO

Search Engine Optimalization

Skratka SEO pochádza z anglického Search Engine Optimization, teda optimalizácie pre vyhľadávače. Vyhľadávače ako Google, Atlas či Seznam využívajú postupy, ktoré určujú relevanciu webu vo vzťahu k vyhľadávanému výrazu. Pokiaľ hľadáte napríklad súslovie „optimalizácia pre vyhľadávače“, vyhľadávač nájde vo svojej databáze všetky stránky, ktoré túto frázu obsahujú, a interne si ich ohodnotí. Tie, ktoré majú najvyššiu hodnotu, potom zobrazuje ako prvé a tie s nižšou hodnotou pod nimi


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